Delivering a positive web experience has become exceedingly more complex as the access environment has shifted from a desktop-centric vision to one that is increasingly focused on mobile devices. Business owners must now consider the customer experience across both desktop and mobile devices and their browsers, a reality that is alarming for many companies.
Why make a website mobile-friendly?
The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!
Technology has made headway into each one of our lives. With the onset of the technological revolution, gadgets have become a common sight. The one thing that has grown by leaps and bounds is the mobile industry. Also after the ushering in of 3G era, the usage of mobile phones increased from merely calling and messaging to using internet on it too. As internet becomes increasingly accessible on mobile phones, there is an ever increasing need to create websites and pages that are suited for handheld devices like phones and tablets.
It is important to realise that not all web-sites need to have a mobile version. There are certain portals that have the extensive need to be launched or re-launched with a mobile version. Thus, if your normal web site is one that takes a lot of time to load owing to various heavy design features, you could work well with a simpler no-frill edition that is easier to load on a phone too. Also, if your web-site is something that is to be used mostly for a mobile user, like e-recharge or a virtual networking site, it becomes important to have a different version for the handheld devices.
Design Elements Required in Mobile Website Designing
If you plan to get a mobile website, it is important to do away with unnecessary bling which might take a lot of packet data to open. The features should be simple and light making it easy to load on a mobile device. Smaller size images, compact designing and a cleaner layout help make the web site more responsive on the mobile. There are various links or features that could be done away with. Preferably the ones that are heavier to load and do not add anything fruitful to the website.
Talking about the Importance
In order to create a successful mobile website, it becomes imperative to lose out on a lot. But certain key features have to be retained. Those things that make the website standout from the others must be retained. Also those that help inform the general web audience about the purpose of the site have to be highlighted and given greater preference over the others.